Petra Industries brings together leading Australian brands across premium stone, tile, porcelain and timber products for the design and building industry. Its portfolio serves residential, commercial, retail, hospitality and large-scale infrastructure projects across Australia, with brands including Signorino, Woodcut and Stone Direct Solutions. Petra Industries
Petra Industries engaged DecodeData after multiple attempts to get business intelligence up and running had failed to deliver the expected outcomes.
The business was facing several common but critical challenges:
These challenges were creating unnecessary operational overhead and making it harder for teams to access timely, accurate insights.
DecodeData partnered with Petra Industries to strengthen both the reporting layer and the underlying data platform foundations.
Our work focused on three key areas:
Over the course of the engagement, Petra Industries achieved measurable improvements in its data capability and reporting maturity.
Key outcomes included:
For businesses in the building materials and design supply sector, delayed reporting, fragmented data and low platform adoption can directly affect operational efficiency and decision-making. Petra Industries’ transformation shows that success with BI is not just about implementing dashboards — it requires the right data platform foundation, business-aligned reporting and a practical rollout approach. Petra’s sector spans premium building products supplied into residential, commercial, retail, hospitality and infrastructure projects, making reliable cross-functional reporting especially valuable.
DecodeData helped Petra Industries move from repeated BI delivery frustration and manual reporting dependence to a more reliable, scalable and trusted analytics capability.
By combining Power BI automation, Microsoft Fabric optimisation and business-focused dashboard rollout, Petra Industries now has a stronger data foundation to support operational efficiency, reporting confidence and more consistent decision-making across the business.
"We engaged DecodeData to address challenges around getting BI up and running after multiple attempts, and were frustrated that the business was still relying on heavy manual reporting, slow delivery, and low user adoption.
Over the past year, they have improved our data capability, starting with the automation of our weekly sales commission reporting through Power BI - eliminating manual effort and improving accuracy and speed.
They also optimised our Microsoft Fabric data platform, enhancing performance, reliability, and scalability.
In addition, the rollout of Inventory and CRM dashboards has driven stronger adoption and more consistent decision-making across the business.
The key outcomes have been improved reduced operational overhead, trust in data, and a clear uplift in our overall data maturity.
DecodeData have been a methodical and dependable partner focused on delivering real business value."